The Dutch scale-up makes waves in Las Vegas with the launch of its new AI-driven hydration platform.
Las Vegas / Amsterdam, January 2026 - Dutch scale-up Aquablu is presenting its latest innovation this week at CES 2026 in Las Vegas: Aquablu BOLD. A revolutionary, connected, stand-alone water dispenser system that makes hydration more personal and more flavorful. Aquablu BOLD delivers exactly the boost you need to think better, feel better, and perform better.
Users can choose from six natural, vitamin- and mineral-packed flavors in different intensity levels. In addition, they can further personalize their water with functional boosts such as electrolytes, protein, caffeine, and soon collagen.
The introduction of Aquablu BOLD marks an important milestone in Aquablu’s mission to “hydrate a billion people to thrive every day.” What began as a young startup with a mission is rapidly evolving into a scale-up with growth comparable to international frontrunners. The presentation at CES underscores this growth and ambition: from a focus on offices to a global hydration solution.
PERSONALIZED HYDRATION
With Aquablu BOLD, the scale-up places a strong emphasis on personalization and health. The Aquablu app can be connected to a fitness tracker, allowing the built-in hydration coach to provide recommendations based on activity levels, hydration balance, and daily goals. One tap of your phone is all it takes for the system to know exactly what you need.
“After an intense workout, Aquablu BOLD recommends the IMMUNITY variant to me, with extra electrolytes and protein,” says co-founder Marnix Stokvis with a smile. “I can even indicate that I prefer a lighter flavor - and once I do that, the system automatically adapts to my preferences going forward.”
SMART TECHNOLOGY THAT TAKES CARE OF EVERYTHING
Aquablu’s newest stand-alone hydration system is a plug-and-play powerhouse with integrated payment options, and a refined user experience. Unlike REFILL+, the system is fully freestanding, making it even easier to implement at any location - from offices and gyms to hotels, airports, and public spaces.
The system is powered by AURA, Aquablu’s intelligent operating system. AURA provides real-time insight into the status, performance, and consumption of each device, while automating inventory management: when flavors or boosts are nearly depleted, replacements are automatically shipped. This fully relieves operators of operational concerns and guarantees a perfectly functioning, personalized hydration system for every user.
“With Aquablu BOLD, we are bringing our mission one step closer,” says Marc van Zuylen, co-founder of Aquablu. “We want people to have access to hydration 24/7, wherever they are - hydration that offers more than just water: flavor, vitamins, minerals, and functional boosts that support everyday life. Hydration is the foundation of an energetic and balanced lifestyle, and with our technology we make that experience personal, accessible, and inspiring.”
DUTCH WATER EXPERTISE ON A GLOBAL STAGE
At CES, Aquablu transforms the exhibition floor into a vibrant ‘hydration oasis.’ Visitors step into a world where design, technology, and flavor merge. In a setting filled with light and energy, mixologists serve spectacular signature drinks, freshly dispensed from the Aquablu BOLD. Here, visitors can literally taste the brand’s vision: hydration is no longer a dull obligation, but the ultimate fuel for a thriving lifestyle.
With its presentation in Las Vegas, Aquablu demonstrates that the Netherlands-globally renowned for its water expertise - is now also leading the way in AI-driven water technology. A combination that perfectly fits the global innovation landscape represented by CES.
Although Aquablu originated as a B2B company, it deliberately chose CES because of its unique bridge between technology, innovation, and lifestyle. The event offers a global stage to show how smart hydration not only transforms offices and organizations, but also everyday life. With Aquablu BOLD, Aquablu shows that water can become an integral part of modern wellness and performance culture - where technology, health, and experience come together.
ABOUT CES
The Consumer Electronics Show (CES) is the world’s largest technology trade show and takes place annually in Las Vegas. The event serves as the international stage for innovation, where companies from more than 150 countries present their latest products and technologies. With over 130,000 visitors and more than 4,000 exhibitors, CES is a key meeting place for brands, investors, and media shaping the future of technology and consumer trends.
ABOUT AQUABLU
Aquablu develops smart water solutions that combine technology, design, and wellbeing. With products such as the Aquablu REFILL Series 2, the new Aquablu BOLD system, and the AURA platform, the company ensures that everyone - at the office, on the go, or at home - has access to safe, personalized drinking water.
Mission: Hydrate a billion people to thrive every day.
