How Visma YouServe Reinvigorated Office Life with Aquablu

When Visma YouServe relocated to a new Amsterdam office, it wasn’t just about moving desks—it was about building a space people wanted to be in. With hybrid work now the norm, the challenge wasn’t remote productivity—it was rekindling connection, energy, and a reason to gather.

As a long-standing provider of HR and payroll solutions, Visma YouServe has always put people at the center. And this move became the perfect opportunity to reflect that in their workspace—starting with a small, powerful upgrade to everyday employee well-being: better hydration.

THE CHALLENGE

Coffee and tea weren’t enough.

“I always drink two or three coffees at home because the coffee at the office is… not that great.”
— Ingeborg Brandsma, Marketing Manager, Visma YouServe

In the previous office, hydration wasn’t a highlight:

• Only coffee and tea available—no water stations, no fresh options

• Coffee quality? “Not that great,” according to employees

• No incentive for healthy hydration, no spark for social interaction

• Just 20% occupancy on a typical day—the office lacked energy and appeal

“The whole concept was not welcoming. It wasn’t inspiring to go to the office.”
— Ingeborg Brandsma

THE SOLUTION

Better hydration, better connection.

In the redesigned Amsterdam office, Visma YouServe made well-being a priority. Hydration was central to that, and Aquablu provided a solution that felt both healthy and social.

Here’s how they made it work:

• Installed one Aquablu REFILL+ unit in the heart of the Visma YouServe Café

• Offered still, sparkling, and infused flavored water—with zero calories and natural ingredients

• Created a hydration ritual that was fun and varied, with flavors like Balance (pomegranate) and Unwind (mango) sparking new conversations

• Positioned Aquablu as a sustainable alternative to bottled water or sugary drinks

“We wanted the workplace to be fun again—a place where you meet colleagues, play a game, have a chat at the coffee machine… or now, the Aquablu machine.”
— Ingeborg Brandsma

THE IMPACT

A refreshed approach to hydration—and office life.

The results of introducing Aquablu went beyond what Visma YouServe expected:

• Hydration increased: Employees discovered new flavors and drank more water throughout the day

• Coffee dependency dropped: Several swapped out that extra coffee for sparkling or flavored water

• Energy levels rose: Staff felt more refreshed, more focused, and simply better throughout the day

• The Aquablu machine became a conversation starter: “Did you try Balance?”, “No, pomegranate isn't for me—I only want Immunity!”

• Other Visma offices got jealous: “Colleagues from Amersfoort and Drachten were like, ‘Why do you have that, and why don’t we?’”— Ingeborg Brandsma

“Aquablu really shows your employees that you care about their well-being—and about the environment.”
— Ingeborg Brandsma

Visma YouServe’s hydration upgrade did more than quench thirst… it supported well-being, sparked social moments, and made the office a place people actually wanted to be.

Thinking about bringing Aquablu to your workplace? Book a tasting or explore REFILL+ today.