Our Story

Our story

We don’t say #nofilter, we say #yesfilter

Our sole purpose as a company is to make it easy for people to turn to safe drinking water, without taxing the planet’s resources in the process.

Nature’s friend

The sea is drowning. More than 100 millions tons of plastic soup causes the broken homes of many marine animals. Plastic pollution is simply a side effect of our way of living and consuming. Let’s make a change. Aquablu eliminates the need for plastic waste, waste water and carbon dioxide emissions.

Here to disrupt

Aquablu is an eclectic team of game changers. Surfing on waves of change, like AI & new business models that allow us to directly deal with our customers, we are here to disrupt the old fashioned water treatment industry.

Drop for a drop

Safe water is a fundamental human right. Still, over 663 million people live without access to clean drinking water. In order to tackle this global problem, Aquablu lives by the Drop for a Drop philosophy. This initiative empowers local communities to providing safe drinking water, by placing Aquablu purifiers at hospitals, schools & NGO’s in Kenya.

Where it all began

Being a surfer, Marnix (right) had always been close to nature. Whenever he travelled the world, water was always at the very centre of life. Shipping water from Fiji to Europe, however, creates the direct opposite. With hundreds of millions of people relying on plastic bottles as their only safe water source, no wonder these plastics litter today's oceans, streets and beaches. 

Marnix, together with his business partner & co-founder Marc, believe that no one should ever have to rely on plastic bottles for safe drinking water. The first smart purifier was invented to not only tackle the plastic problem but bring safety and transparency to a market that is characterized by misunderstanding.

This became the purpose of a company that currently sells smart water purifiers in over thirteen countries worldwide. Backed by the Stokvis Group, Aquablu is quickly expanding its territory.

Our History

  • October 2016

    It's all in the name

    Aquablu is now officially registered as brand name

  • November 2017


    The first purification system is launched with a pilot 

  • February 2018

    Welcome to the family

    Aquablu is welcoming her first 50 Aquablu users by launching in the expedition and home market. 

  • April 2018

    Becoming smart

    The purifiers have been upgraded with monitoring technology and app support.

  • November 2018

    Drop for a drop

    This initiative empowers local communities to provide safe drinking water by placing Aquablu purifiers at schools and NGO's in Kenya.

  • April 2019

    Even smarter

    Aquablu is upgraded with a smart interface: connection to the world wide web. 

  • May 2019

    Our own App

    We now have got our very own Aquablu App (IOS & ANDROID) 

  • November 2019

    Dealer portal & new webshop

    The dealer portal and the new webshop are now live.

  • December 2019

    Soft Shield line

    We have launched our complementary product line. The Soft Shield Elite is the most sustainable water softener available. 

  • January 2019

    Benelux partnership

    New distributors in the Netherlands and Belgium .

  • May 2020


    We bottled and purified Amsterdam canal water to make a statement against the use of plastic bottles and were mentioned in the Telegraaf, Parool, Algemeen Dagblad.