The Planet

Since when did we become a plastic society?

Plastic is lightweight, flexible, moisture resistant and relatively inexpensive. Those are the attractive qualities that lead us, around the world, to such a voracious appetite and over-consumption of plastic goods. However, durable and very slow to degrade plastic materials used in the production of so many products ultimately all become waste with staying power. Our tremendous attraction to plastic, coupled with an undeniable behavioural propensity of increasingly over-consuming, discarding and littering, has become a combination of lethal nature.

Since the water bottling industry is bigger than ever, a great percentage of this plastic waste contain plastic bottles. These bottles litter the beaches, oceans and streets, thereby damaging the marine life and leaving an unpleasant legacy for future generations. The Marine Conservancy has published that the estimated decomposition rates of most plastic debris found on coasts are:

Foamed plastic cups: 50 years

Plastic beverage holder: 400 years

Plastic bottle: 450 years

Next to the direct damage done to the environment, producing, packaging and distributing bottled water globally costs over 200 million barrels of oil a year. Why ship water from Fiji to Europe, when you can have it straight from your home tap?